Your website should be more than just pretty pictures and flashy colours; it should offer genuine value to your customers and potential customers, whether that’s through helpful articles, engaging video tutorials, or simply through excellent customer service. One way to provide this value is through a blog page that serves as an online platform for your business.

When done right, having a blog on your website can help you with brand awareness, increasing traffic, search engine optimisation (SEO), and even customer retention! Here are five reasons why you should think about having a blog page on your website.

1) Update Regularly

One of the most important SEO aspects of any website is fresh content. Even if you’re not trying to be an authority in your niche, updating your site with new, relevant information shows that you are active and care about what you do. This will help build trust with potential customers and can also help drive links back to your site from other related sites and blogs.

Content is king when it comes to SEO, so don’t be afraid to update regularly; even small updates can have a big impact over time. Just make sure you focus on providing useful content that won’t turn off your readers or negatively affect SEO efforts; that means avoiding topics like pop culture news (Game of Thrones spoiler alert) unless they relate directly to your business or industry.

Also, avoid using keywords excessively—not only does it look unnatural, but Google may penalize you for spammy links. Make sure each post includes at least one link to another resource on your site, though—it helps improve user experience and builds trust with search engines.

2) Create an Authority Site

Every website needs an About page that provides information about who you are and why anyone should care. An authoritative site will tell people more about your background, how long you’ve been blogging, and what resources you must share. It will also showcase a professional headshot of yourself, which will help establish your credibility as an expert in your field. If you’re writing for other websites or publications, include links to those articles so potential readers can see where else they can find your work.

Don’t forget a link back to your own website! This is one of those rare opportunities when linking out helps boost SEO rather than hurt it. Authority sites help attract links from other blogs and online publications because they look at yours as a valuable resource with great information (and one worth linking back to).

3) Where Do You Start? Introduce Yourself

Start by introducing yourself to your readers. If you’re already a known figure in your field, start with that and build up to why you have a page on your website. (Make sure to mention how long you’ve been blogging and where people can find other information about you.) Alternatively, if no one knows who you are, start by telling them what professional experience got you into blogging in general; talk about how it all started.

The next step is to introduce your goal for blogging. What are you trying to accomplish? If your site is part of an overall marketing strategy, tell people what that strategy is and how you think blogging will help it succeed.

4) Driving Traffic To Your Website

There’s really no reason not to have a blog page on your website anymore. These days, it’s one of those must-have features that really helps build brand awareness and is likely to drive traffic to your website via social media (e.g., Facebook, Twitter, etc.). Add a Follow Us On Our Website! button above your Social Media links to drive traffic back to your site.

Not only that, but it allows you to engage in two-way communication with your site visitors and customers. When people can see your face, see what you’re saying and see what you’re doing (and vice versa), there’s an increased level of trust and connection that is likely to make both parties want to do business with each other. So don’t forget to include a space for a regular blog post; it will pay dividends down the road.

5) Generate Leads

If you've never heard of blogging before, it can be tough to know where to start. In terms of general advice, if you're going to have an online presence, you really ought to have a website with content. If you're looking for more specialized or niche answers, consider reaching out to your colleagues and peers in your industry who might have experience in search engine optimisation (SEO) and internet marketing.

The good news is that there are plenty of resources available that provide detailed tutorials on how to make money through blogging so that even someone without any background can get started! And don't hesitate to reach out if you still need some assistance.

Adding a blogging component to your overall strategy can be an effective way to generate leads and improve sales. Plus, you'll gain credibility in your field and establish yourself as an authority on your niche. The following are just some of the ways that starting a successful personal business blogger can benefit your online presence.

6) Social Media Marketing Tool

A content management system, such as WordPress or Drupal, gives you an easy and effective way to host your own site. Many blogging platforms have built-in SEO options and social media marketing tools that are simple to use. These platforms also make updating content a breeze; there’s no need to learn how to code in HTML or CSS to create content for your site—just pick up a tablet, phone or laptop and start typing!

These platforms can also be used for your social media marketing campaigns, making it easy to post your latest news and updates about your business directly to Facebook, Twitter, and Pinterest. If you opt for a paid content management system with social media marketing tools, such as Hootsuite or Buffer, these services can be fully integrated into one easy-to-use platform.

7) Every Business Needs To Blog

If you’re not blogging, it can seem like your business is falling behind. But what does blogging have to do with your business? Everything. The time has come for businesses to embrace blogging as a critical part of success in 2022 and beyond.

According to Hubspot, if you aren’t blogging consistently or at least publishing posts once per month, you could lose 83% of your traffic within the year. With Google penalizing poor content by lowering page rankings and with social media reshaping traditional marketing strategies, having a well-organized editorial calendar is now more important than ever. Every business needs to understand why they need to start blogging today to thrive tomorrow.

8) Making More Internal Links & Get More SERPs

With many websites focusing on getting traffic to their homepage, it's important to make sure that every other page of your website gets included in search engines. Internal links are powerful because they strengthen pages that may not get as much attention. Strong internal links can also help boost search rankings by allowing more pages of your site to be found by search engines.

Making more internal links is a simple process. All you need to do is browse your site for relevant content and create links to related pages using keywords. Think about what others are searching for and create content that’s related to those searches. Put your keywords in titles, meta tags, and URL links.

In Summary

A website’s SEO is not just about keywords and keyword density. Having a personal point of view, engaging your readers with interactive formats, and creating content that supports those points of view is how you attract your audience and make them loyal to your site. This means more traffic, leads, sales, etc.

So don’t forget to have fun in whatever you do! No one ever likes reading stuff from people who don’t enjoy what they do.